Stipje - The European Marketing Force

The Stipje Team at your service

Stipje provides a full range of European marketing and promotion services. If you have a product that you sell only in one language area, for instance all English speaking countries, and you think there might be a market in other European countries, we can help you. We can research the market for your product in one or more European countries, find and build a prospect database, translate your sales and support materials, internationalize your web site and even do the actual selling for you.

You've got the product, we will tap new markets for you

We only work with native speakers from these countries and are capable of understanding your high tech product and market so that the chance of success is maximized.

Market Research

Whether you want to research one or more industries in a country of your choice, or you are interested in one industry all over Europe, we have the people with the skills to do that research for you. Native language speakers who can deal with disparate information sources, who know where to go for information, who speak the language. Where else will you find a team of 15 or more people all working for you at the same time? We’ll tackle a market survey for you in no time at all. We can use desk research and field research depending on the nature of the information you are looking for. At the same time we have built up - and are constantly updating - a database of existing market information and expertise about the European countries. This knowledge base is available to you as our customer to aid your marketing and promotion project.

International Web Sites

One of our specialties is the creation of an international web site for your company or product. English is the language of business, but not everyone will fully understand your product description and benefits when you present them in English alone. For your prospects to understand a highly complicated product they will need to have its description in their native language to be persuaded to buy. With different language pages on your web site come different references on the web and therefore more site traffic and sales. We will work to promote your pages for every individual language in each country. We are able to get your site referenced in each country with the national search engines, trade organizations, magazines and web portals. Having a web site in English is not good enough anymore if you want to target the European market.

Sales Materials

Companies and organisations with new products often have to invest most of their budget into the development of the new product. Supporting materials for marketing, customer training, and user support are therefore often forgotten or left to the end while these are so important for product acceptance. We can help you develop these important materials in different languages. We have experience in building multilingual product flyers and brochures, exhibition presentations and product or company demonstrations on CD or DVD.

Translation

We can translate all your documents into most European languages. If you have correspondence, quotations, contracts or any other documents for European business, we can help you.

Multilingual Sales Force

Existing products are often marketed to English speaking countries first, but an immediate European coverage can improve their image and standing, while at the same time contributing to the financial result. Even if companies are entering European markets, they cannot setup an organisation for each country simultaneously. We offer complete resources because we can pool them between our customers. We can deal with your prospect’s enquiries or your customer’s queries in their own language. We can also actively market and promote your product in European countries by email, fax and telephone. We can find you customers, agents or distributors and help you with the contacts, negotiations or visits.

Support Materials

Customers often follow a length decision making process before committing to a product or service. It is not just the purchase price of the product that is important, more often the investment in time for training, organisational changes and user support is bigger. The availability of a range of supporting materials, tools and products for prospective customers can greatly influence their final decision. This is especially the case for high tech products like machinery or software. We can help you create these support materials for each market in the native languages. We can produce multilingual training materials, multilingual tutorials, multilingual user manuals and help files and help in the design of multilingual packaging.

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